Part convention. Part art. Part science.

There is no set way to value a personal token, which is precisely why you need a market to approximate the value of a personal token.

Fundamentally, how much someone values a personal token is based on how much they believe in the potential of the owner of the personal token (as defined by the value of the equities they will hold in the future in companies and other personal tokens).

How much we value something is driven predominantly by our emotions. This is why you’ll notice that when many people value a personal token highly, their optimism spreads to others like an infectious disease, driving up the value of the personal token even further.

Especially early in a personal token owner’s life,